“Every turtle is a racer”

Turtle Race is a kinder surprise toy with a story - the story of every turtles inherent racer.

The project was a complete design process, from the concept development to the completion of production ready 3D CAD models ready for Injection Mold manufacturing.

The early analysis of kinder toys clearly stated the importance of interactive toys, by being both buildable and having functional properties. The toy therefore has a toothed rod propulsion system, enabling the children to actually race with the toys - hopefully encouraging them to play collaboratively.

Analyzing Kinder surprise toys revealed interesting statistics on what makes a popular toy.